STRATEGIC COMMUNICATIONS

To simplify what is complex and to define your brand, STRATEG offers its expertise in networking and advanced communications to help you transform your organization with impactful promotional tools. I understand changing needs and I come to an optimal integration and consistent guidance to carry out complex projects and scope.

Development of communication, supported by strategic thinking and solid information collected through rigorous methods.

  • Clarification of communications needs and objectives
  • Investigations with target audiences
  • Development of appropriate strategies
  • Public presentations and speeches spokespeople and leaders
  • Organization of awareness campaigns
  • Development of innovative media tools (websites, corporate videos, and educational and promotional materials) and promoting the corporate image
  • Coordination of events (international conferences, symposia, debates, etc.)

EXAMPLES OF ACHIEVEMENTS

Campaign to promote literacy in Morocco?

IMG_0918I was the Senior Director for this project in 2010, to implement a communication strategy for the promotion of functional literacy in Morocco.

MCA-Morocco program is funded by American cooperation, through the Agency of Partnership for Progress (APP) in partnership with the Millennium Challenge Corporation (MCC). This program was conducted with the Ministries of Agriculture and Maritime Fishing of Morocco.

At first, I led the development of an inventory with a team to conduct interviews and focus groups on the ground with the public targeted by the program.

This assessment was to identify incentives and barriers to recruiting new participants in the literacy program.

Subsequently I offered the authorities a communication strategy that was implemented by a team of consultants in Morocco, for which I provided the leadership.

This team was composed of experts and a film director, an audio-visual production team, a field coordinator, a webmaster and a graphic designer.

During the closing activities of the literacy program, it was stated that the program’s goal was largely achieved with the training of 69,731 people, of which 67% are women.

Communications Plan for the Ministry of Education of El Salvador?

volcan-santa-ana1The objective of this consultation, carried out in 2009, was to support the Ministry of Education of El Salvador in the development of a communications plan to integrate a technical and vocational component into the education ministry’s action plan.

The mandate was related to communications, including the completion of a field investigation and focus groups with different target audiences.

This work was done in partnership with the implementing agencies and departments involved in technical and vocational training in the country.

I subsequently proposed strategies to sensitize and mobilize women and youth, and I presented an action plan and indicators to assess the impact of measures to improve perceptions and to bring about behavioural changes related to the strategies and means of communication.

Expertise

As a public relations and strategic planning consultant, I developed policies and strategies to support ministries of education and higher education institutions in more than twenty countries.

Throughout my various mandates, including as information advisor, I supported the decision makers in defining their goals. I had to make use of a variety of creative means to manage operations and mobilize multicultural work teams.

In addition, I have experience in working with governments, including when I was the head of the Montréal regional council for the environment and the Québec coalition of regional councils for the environment.

Demand for a need assessment

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